A quality website with the right optimization ranks higher in search engine results, reaches more customers and makes more sales. The winning recipe is the simplest one: good content plus minimal, proper code. This doesn’t mean design isn’t important. In fact, putting content first encourages design that makes more sense.
Website design and functionality go hand in hand. When I start a project, the first thing I address is the content, and desired end result when someone visits your site. This determines the layout and whether you need extra features above and beyond text and images. It’s best to keep things clean, simple and straightforward. Then, we’ll decide on the best color scheme, fonts, images, logo, etc. and how to use them effectively to complement your website’s structure.
I have several options for eCommerce or membership websites, that include an online shop, invoicing, affiliate program, email marketing, live chat, a forum or social network and almost anything you can think up.
Search Engine and Performance Optimization
The internet is competitive. You need every advantage possible, and a visually appealing website is only part of the equation. What you don’t see when you view your website is just as important. Search engines can’t see colors or images. They rank your website according to the content and how the code organizes, and presents it to them. This includes whether your site is mobile friendly and how fast the pages load. I custom build your site around your content using minimal code, making it very lightweight and search engine friendly. SEO is baked right in during the build process. Your website will also look great and function perfectly on all mobile devices.
Being a small company with low overhead, and keeping things simple and streamlined lowers your cost to a minimum. I can save you 25% to 50% over what other companies charge for a website of the highest quality. Get in touch with me by phone or email. We’ll discuss what type of website best fits your situation and budget. A consultation and estimate is always free.
Related Web Services
Old Town Web is a full service company. Who better to maintain your website than the person who built it. I follow the same strict quality guidelines in hosting, maintenance, updates and security as I do in building your website. For a small monthly fee, you get top notch service, and piece of mind.
- Domain name and SSL certificate registration.
- Fast, reliable hosting on a Michigan-based server, the perfect central hub for any website serving an audience in North America.
- Submission to major search engines via Google and Bing Webmaster Tools.
- All website maintenance and updates, including minor content changes.
- Website security
- Email set up and maintenance.
I also run targeted, very effective search engine marketing campaigns (pay-per-click search ads on the Google and Bing networks). I maintain this service for my website clients only.